The Science of Memorable Brand Names
When making a name for a new product, service or company, the number one rule is to make that new model name memorable.
The reason is apparent: If your buyer cannot keep in mind the name of your product, the possibilities that she or he will search it out - a lot less recommend it to another person - are slim to none. Forgettable names are worthless. Memorable names are priceless.
The bad news is that the majority corporations ignore this rule and end up with product names which are about as memorable as a yesterday's lunch. The nice news is that you do not have to settle for a forgettable name. Creating memorable names is simpler than you think.
All it's important to do is take the next crash course in Nameonics - the science of memorable model names.
Nameonics (yes, I'm a word geek, and yes, I made that name as much as make this article more memorable) combines "name" with "mnemonics." As you could recall from English class, mnemonics are linguistic units which can be kind of like memory aids that make data simpler to remember.
Listed here are six primary Nameonics you should use to make the model names you create more memorable:
Like catchy jingles, names that rhyme often stick in a person's head whether they need it to or not. Rhyming works in multi-part names like Crunch 'n Munch and in shorter names like YouTube. Different examples of rhyming include Mellow Yellow, Lean Delicacies, and Reese's Pieces.
The human brain is hardwired to answer and store visual imagery. That's why names that evoke a vivid image like BlackBerry, Jaguar, or Hush Puppies are really easy to remember. So when naming your new product, make sure to think in pictures as well as words.
Alliteration is among the commonest mnemonic devices. To create an alliteration, begin every word in the name with the identical letter or sound. Bed, Bathtub & Past is an alliteration. Other examples embody Coca-Cola, Spic and Span, and Krispy Kreme.
A neologism is a newly invented word like Google or Wii. Neologisms can be created by respelling an present word. Google is a respelling of the mathematics term "googol". You can even make a neologism by combining words. Snapple is a mix of "snap" and "apple."
Buzz, bang, and thump are all onomatopoeia - words that sound like what they stand for. Brand name examples of onomatopoeia include Whoosh Mobile, Meow Combine, and KaBoom Energy Drink. Try adding some oomph to your names with onomatopoeia.
Need your new product to generate a Bunch-O-Business? Then a haplology may be just the ticket. To create a haplology simply take a three-word phrase and abbreviate the one in the middle. Examples include Toys "R" Us, Bug-B-Gone, and Land O'Lakes.
This Ain't Rocket Science
Nameonics is one science that doesn't require an advanced degree to practice. Anybody can use rhyming, imagery and other simple Nameonic methods to make their model name stand out from the competition and stick within the buyer's memory bank. Give it a try. You've got acquired nothing to lose but a boring, hard-to-bear in mind name.
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